Too much of a good thing can turn into a bad thing. This popular quote also applies to search engine optimization. If you are caught over-optimizing your website, Google can easily demote your rankings or ban you altogether. This is why you need to be smart with your optimization campaign. You have to make sure that everything you do is done within the parameters put forth by Google. You must stick to the rules and policies by the search engine. To help you out, below are some of the most practical strategies on how to avoid over-optimizing your site for Google.